Adidas mengeluarkan kolaborasi terbarunya bersama dengan Parley for the Ocean, dengan mengeluarkan jersey lengkap untuk 27 tim Major League Soccer Amerika bertajuk Primeblue.
Kaos Adidas ini dibalut dengan warna biru untuk melambangkan warna lautan dan bertujuan untuk melanjutkan kampanye Adidas bersama Adidas Parley for the Ocean untuk mengurangi sampah plastik di lautan.
- Kolaborasi Adidas x Parley for the Ocean ini telah ada sejak 2015, di mana tujuan Adidas dan Parley membuat kolaborasi ini, katanya sih, untuk mengkampanyekan bahaya sampah plastik di lautan. Adidas mengklaim bahwa dalam produk kolaborasinya dengan Parley menggunakan bahan baku daur ulang berasal dari botol plastik yang diambil dari lautan.
- Penggunaan bahan sampah plastik daur ulangnya ini sudah diimplementasikan dalam berbagai produk, seperti sepatu Ultraboost, pakaian olahraga, dan sudah berkolaborasi pula dengan beberapa klub sepakbola dunia seperti Real Madrid, Bayern Munich, Juventus, dan yang terbaru seluruh 27 tim MLS.
- Adidas membawa tagline “Spinning the problem into a solution, the threat into a thread” (artiin sendiri ya, hehe.), yang mana intinya Adidas mengajak para konsumennya untuk ikut andil dalam mengatasi permasalahan sampah plastik di lautan, dengan cara menggunakan produknya.Menariknya, produk hasil kolaborasi Adidas dan Parley ini harga jualnya lebih mahal jika dibandingkan dengan produk non-kolaborasi lainnya, tapi tetap laris aja tuh di pasaran.
- Jika dilihat pakai perspektif politik lingkungan dengan pendekatan actor oriented power, Adidas sebagai sebuah perusahaan di sini melakukan intervensi terhadap lingkungan, yaitu dengan secara langsung terjun ke tempat permasalahannya.
- Adidas yang berkolaborasi dengan Parley for the Ocean, yang notabene merupakan organisasi yang memperjuangkan kesadaran terhadap kelestarian lautan, mengambil langsung sampah-sampah plastik, terutama botol plastik,yang ada di lautan untuk dijadikan bahan baku pembuatan produknya.
Jika tujuan utama Adidas adalah murni untuk berkampanye mengenai isu permasalahan sampah di laut, nampaknya cara yang dilakukan dapat dinilai sebagai sebuah cara yang tepat dan berhasil, karena
Penjelasan tentang harga adidas parley graphic yang saat ini banyak sekali peminatnya dengan kisaran hargaa 327.000.
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Secara khusus, Adidas Parley Graphic menggunakan bahan Primeblue, yang merupakan jenis kain berperforma tinggi yang terbuat dari serat plastik daur ulang, termasuk serat plastik yang diambil dari lautan. Desain grafis pada produk ini tidak hanya estetis, tetapi juga mencerminkan dedikasi Adidas dan kemitraannya dengan Parley for the Oceans, sebuah organisasi nirlaba yang berfokus pada perlindungan dan pelestarian lingkungan laut. uncontested divorce in virginia cost
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Adidas Parley Graphic is a standout collection known for its innovative use of recycled materials, particularly ocean plastic intercepted from beaches and coastal communities. With striking graphic designs, each piece embodies a commitment to sustainability and environmental consciousness. Comfortable, stylish, and eco-friendly, this line resonates with individuals who seek fashion that makes a positive impact on the planet. A testament to Adidas' dedication to sustainability and forward-thinking design.
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